About me
I'm Josefine, a Lead Product Designer based in Stockholm. I have 20 years of experience from advertising, digital design, branding and product design. I've been working as a Digital Art Director, Product Designer and Design Lead. That means I can help you with leading or operating your design work, facilitate your creative process, creating a design strategy, making your service useful and engaging or designing your brand.
I am a team player. I believe that great solutions comes out of collaboration, empathy, playfulness and inclusiveness.
Wondering if I'm a good fit for your project or team? Let’s have a chat!
+46 768 52 38 38
www.linkedin.com/in/josefinejt/
Work Experience
Tele2
Head of Product Design (consultant)
Sep 2024 -
Manage and mentor the design team in user centered design of experiences that meets the Tele2 Entertainment strategy, enhancing the overall customer experience.
Develop product and design strategy.
Foster cross-functional collaboration and operations ownership.
Tele2
Product Design Lead
(consultant)
Jan 2021 - Aug 2024
Responsible for the holistic logged-in Play experience cross platforms (UX and brand) on a wide variety of platforms. I have worked widely with various focus areas over time:
Commercial business and strategy support - investigate commercial initiatives, concept development of commercial initiatives.
Creating a product vision - driving the process together with PM.
Foster collaboration with stakeholders and adjacent departments such as tech, commercial, CX and content, initiating methods such as design sprints, customer journey mapping, cross-functional workshops etc.
Proposing and developing improved process and framework for product development - from planning to implementation and analysis.
Improving routines and toolkit for research and analysis, such as creation of design personas and user test setup.
Planning design programs in line with the overall Entertainment strategy and proposing initiatives for roadmap.
Team development and operations: Coaching and mentoring of designers in projects - Design review, pair design setup, facilitate creative work.
Strategic explorations and conceptualization of product enhancements.
ICA
Visual Design Lead
Mar 2020 - Sept 2020
Responsible for the visual expression of Ica’s digital channels.
Advocate for the brand, manage it digitally, developing Ica’s design
system and guidelines.
Coaching designers, collaborating with Head of UX/Design on pro-
cesses and design methodology.
Working with strategic explorations with strategy and management
team and creating concepts.
Facilitating collaborative efforts such as cross departments work-
shops.
Viaplay
Lead UI Designer
Jan 2017 - Sept 2019
Responsible for the development of the total visual expression of the
product.
Developing the Viaplay brand. E.g. brand positioning, tonality, brand
guidelines, design principles, illustrations style. Driver of long term
design programs.
Coaching UI Designers on a skills and tools level, collaborating with
Lead UX and Head of Design on team progress and culture, enable
and foster cross-team collaborations.
Product strategy processes such as Guiding stars, driving the stra-
tegic brand approach, collaboration with Lead UX, Head of Design
and Strategy team.
Facilitating collaborative efforts such as design sprints and cross
departments workshops.
Evaluate and explore processes, framework, tools and design
methodology.
Viaplay
Digital Art Director/Product Designer
May 2014 - Dec 2016
Designing for various product areas cross devices, e.g. Logged out
pages, sign-up and content discovery. Working with branding and
redesign of Viaplay’s visual identity.
Freelance
Art Director/Designer
2014
Designing new web for Arbetsförmedlingen (Doberman), strategic
design advisor in launch of e-commerce site for Aplace.com
Osynlig
Art Director
Feb 2012 - Nov 2012
Digital campaigns, web design and mobile app design for clients
such as LKAB, Hemnet and Assael Pearls.
Deasign
Art Director
June 2010- Feb 2012
Creating digital campaigns for clients such as 3, Hyresgästföreningen and OKQ8. Creating visual identity and e-com-
merce site for Bemz.
Doberman
Designer (freelance)
Aug 2009 - Apr 2010
Designing new web and e-commerce site for Systembolaget.
OgilvyOne
Interactive Art Director
Sep 2008 - Mar 2009
Creating digital campaigns and web design for clients such as DHL,
Craft/Marabou and Nestlé.
Futurniture
Digital Art Director
May 2005 - Jan 2008
Creating digital campaigns, identities, web design and exhibiitions for
clients such as IKEA, Polarn O. Pyret, Coop and Naturskyddsföre-
ningen.
Futurniture
Art Director Assistant
Aug 2004 - May 2005
Working with print campaigns, digital campaigns, exhibitions, visual
identities and web designs for clients such as SIDA, Vinnova and
Swedish United Nations Association.
Education
Leadership program (MTG)
Feb 2017 - Dec 2017
Graphic Design and print technique
2005
“To lead without being a manager” Diploma
Diploma (2 days)
Hyper Island
2003 - 2005
Kalmar University
2002 - 2003
Rudolf Steiner School
1997 - 2000
New Media Design 90 KYp
Design 40p
Graphic Design 10p
High School
Other
Hyper Island
2011
Web jury
2005
Young Lions
2007
Hyper Island
2004
Facilitator for the design students.
Judging the Resumé web campaign of the month.
First price in Young Lions Sweden in the cyber category.
Recruiting new students to Hyper Island, conducted interviews and
lectured at the university of Kalmar.