About me
I’m Josefine, a product designer based in Stockholm. I’ve worked with digital design for many years, moving between advertising, branding, product design, and design leadership, often in complex products and organisations.
As a consultant, I step in where I’m most useful. Sometimes that means being hands-on with design, other times helping teams find direction, structure, or momentum. I enjoy working close to both people and problems, and I care as much about how we work together as what we create.
I believe good design comes from collaboration, empathy, curiosity—and a sense of playfulness. I value an open, inclusive way of working where there’s room for creativity and good ideas to grow. I like making complex things feel clear and human, balancing strategic thinking with practical execution.
Curious if I might be a good fit for your project or team?
Let’s have a chat.
+46 768 52 38 38
www.linkedin.com/in/josefinejt/
Work Experience
Sveriges Radio
Senior Product Designer
(consultant)
Dec 2024 - Dec 2025
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Led the redesign of Sveriges Radio’s app and web platforms in collaboration with a Digital Art Director, modernizing the visual identity to strengthen brand promise and enhance user engagement.
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Conducted research, defined KPIs, and ensured alignment across design, product, and editorial teams.
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Guided cross-functional product teams throughout the implementation process.
Tele2
Head of Product Design (consultant)
Sep 2024 - Nov 2024
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Managed and mentored the design team in delivering user-centered experiences aligned with Tele2 Entertainment strategy.
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Developed product and design strategies to enhance overall customer experience.
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Fostered cross-functional collaboration and ownership across operations.
Tele2
Product Design Lead
(consultant)
Jan 2021 - Aug 2024
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Oversaw the holistic Entertainment products experience across platforms (UX and brand).
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Supported commercial initiatives through concept development and strategic investigation.
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Defined product vision collaboratively with product management.
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Facilitated cross-functional collaboration with tech, commercial, CX, and content teams through design sprints, journey mapping, and workshops.
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Proposed and implemented process improvements for product development, research, and analysis (e.g., design personas, user testing frameworks).
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Planned design programs aligned with Entertainment strategy and contributed to roadmap initiatives.
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Coached and mentored designers via design reviews, pair design, one-on-ones and creative facilitation.
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Led strategic explorations and conceptualized product enhancements.
ICA
Visual Design Lead
Mar 2020 - Sept 2020
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Responsible for the visual identity of ICA’s digital channels, advocating for brand consistency and managing the design system.
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Coached designers and collaborated with Head of UX/Design on processes and methodology.
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Led strategic explorations and concept development with management and strategy teams.
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Facilitated cross-department workshops to align teams and initiatives.
Viaplay
Lead UI Designer
Jan 2017 - Sept 2019
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Directed the overall visual expression of the product, including brand positioning, tone, guidelines, design principles, and illustration style.
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Coached UI designers on skills and tools; collaborated with Lead UX and Head of Design to strengthen team culture and cross-team collaboration.
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Drove product strategy initiatives, strategic brand approach, and facilitated design sprints and workshops.
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Evaluated and optimized design processes, frameworks, and methodologies
Viaplay
Digital Art Director/Product Designer
May 2014 - Dec 2016
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Designed cross-device product experiences, including logged-out pages, sign-up flows, and content discovery.
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Contributed to branding and visual identity redesign for Viaplay.
Freelance
Art Director/Designer
2014
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Designed the website for Arbetsförmedlingen (Doberman)
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Served as strategic design advisor for Aplace.com e-commerce launch.
Osynlig
Art Director
Feb 2012 - Nov 2012
Developed digital campaigns, web design, and mobile app designs for clients including LKAB, Hemnet, and Assael Pearls.
Deasign
Art Director
June 2010- Feb 2012
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Created digital campaigns for clients such as 3, Hyresgästföreningen, and OKQ8.
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Designed visual identity and e-commerce site for Bemz.
Doberman
Designer (freelance)
Aug 2009 - Apr 2010
Designed new website and e-commerce platform for Systembolaget.
OgilvyOne
Interactive Art Director
Sep 2008 - Mar 2009
Created digital campaigns and web design for clients including DHL, Craft/Marabou, and Nestlé.
Futurniture
Digital Art Director
May 2005 - Jan 2008
Created digital campaigns, brand identities, web design, and exhibitions for clients including IKEA, Polarn O. Pyret, Coop, and Naturskyddsföreningen.
Futurniture
Art Director Assistant
Aug 2004 - May 2005
Worked with print campaigns, digital campaigns, exhibitions, visual identities, and web design for clients including SIDA, Vinnova, and Swedish United Nations Association.
Education
Leadership program (MTG)
Feb 2017 - Dec 2017
Graphic Design and print technique
2005
“To lead without being a manager” Diploma
Diploma (2 days)
Hyper Island
2003 - 2005
Kalmar University
2002 - 2003
Rudolf Steiner School
1997 - 2000
New Media Design 90 KYp
Design 40p
Graphic Design 10p
High School
Other
Hyper Island
2011
Web jury
2005
Young Lions
2007
Hyper Island
2004
Facilitator for the design students.
Judging the Resumé web campaign of the month.
First price in Young Lions Sweden in the cyber category.
Recruiting new students to Hyper Island, conducted interviews and
lectured at the university of Kalmar.